Sections and Formulas

Long description and Category description are built from an ordered list of sections. Product title, SEO meta, FAQ and Image alt text each use a formula instead: a fixed shape suited to that content type (an ordered chain of parts, two token builders, question groups, or a rule set). This page documents every section type and every formula in full. To open any of these for editing, see Editing a structure; this page does not repeat how to run a generation, see How bulk generation works for that.

Every section, in one place

A section's content mode decides where its text comes from:

• AI writes (labelled with a ✦ icon): written fresh each run, from your sources and voice.
• Fixed text (🔒): typed once, used exactly as written, every time.
• Product data (only on data-capable types): values copied straight from product fields, never reworded, rounded or converted.

Every section shares the same inspector group order: Content mode → Focus (AI) or Fixed text (Fixed) → Formatting (allowed formats, and a heading mode: None, Fixed text, or AI writes it) → Length (a word-range target plus a Concise/Balanced/Detailed dial, or an item/row count for lists and tables; an optional hard limit) → Product fields (data mode) → When information is missing (Skip this section / Use approved fallback text / Send result to review) → Show only when… (a condition) → Voice (a per-section tone override) → Advanced (use the structure's own sources, or a local list, plus a per-section Additional instruction).

Long description sections

A structure holds up to 20 sections, and "What customers say" plus "Compare with similar products" only ever appear by adding them yourself; no starter template includes them.

Outside the long description itself, a Companions panel sets the short description (a target word range, or a maximum number of bullets) and a Tags, up to cap (maximum 20); these are part of the Description structure but are not sections.

Category description sections

Product title: a chain of parts

The Title formula is an ordered chain of parts (1 to 10): Brand, Product type, Key feature, Model, Color, Material, Size, Pack, and Custom. Each part is either Product data (pick a source field, with an If missing policy of Skip or Fallback text), Fixed text, or AI writes. Key feature and Custom can only be AI-written; Product type can be Product data or AI writes; every other part (Brand, Model, Color, Material, Size, Pack) is Product data or Fixed text only.

Store-wide settings alongside the chain: Separator (Dash, Pipe, Comma or Space), Character limit (30 to 200), When too long, remove first (pick a part, or None), up to 10 keywords the AI works into the parts it writes Business, Remove repeated words, Avoid ALL CAPS (brand names and short abbreviations such as USB are kept as written), and Do not show the SKU (flags the title for review if it shows the SKU).

SEO meta: two independent token builders

Meta title and Meta description are each built from an ordered row of tokens you add from a palette: Product name, Key feature, Store name, Benefit, Key spec, Call to action, Focus keyword, and Custom, each token either AI-written or fixed text. A Separator (Pipe, Dash or Colon) joins the title's tokens. Both rows have their own Target character range and a hard Limit · Enforced.

A Keyword selector decides the focus keyword's source: Focus keyword field, Product name, Generate with AI Business, or No keyword. The live sample badges each sample product's title and description Within target, Below target or Above target as you edit.

FAQ: question groups

An ordered list of question groups (1 to 6), each with a name and topic, a questions count (1 to 20), an answers up to word target (up to 400, hard limit 800), its own Condition, source choice, and a per-group Additional instruction. A store-wide Write mode picks Questions and answers, Questions only, or Answers only. A single At most this many questions per product cap (1 to 20) applies across every group's total, with a running total and a warning when groups ask for more than the cap allows ("Later groups are trimmed first."). A read-only line shows whether FAQPage schema markup is on, linking to Settings' FAQ display tab.

Image alt text: rules over a chain

What the AI knows about each image: either Product data only (name, attributes on Business, and the image's position in the gallery) or Analyse each image (a vision call per image; disabled when the configured AI model has no image support). A character limit (40 to 250). Five rules, each a simple switch: never start with "image of" or "picture of"; use the keyword at most once; vary wording across gallery images; include colour from attributes Business; include the product name. An Additional instruction is Business for text you write yourself, though a starter template's own built-in instruction still runs on every plan.

Seeing real output

The fastest way to see what a structure actually produces is Try it on a product (inline, tab 1) or the full Test & preview step in Content Templates: pick a real product, generate once, and read the result section by section before anything is saved to the product.

Free vs Business

A structure saved while on Business keeps every one of these settings if you later move to Free; the clamped behavior only applies at run time, and the editor shows a plan badge instead of hiding your own choice. The SEO meta clamp is silent unless it actually changes something on a run, in which case it adds the note: "This structure asked for a longer SEO title/description, or an AI-generated focus keyword, which requires an upgraded plan. The free limits were used instead."

Troubleshooting

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